What are the advantages and disadvantages of social media?

The best advantage of social networking sites is that these sites allow you to keep in touch with your friends, classmates, and relatives. It is also the most cost effective way to keep in touch with your people. Here geographical locations are no barrier to stay in touch. These sites allow you to send and receive messages, upload photos, and videos. As such, they are very interactive as you can get to see what your friends and relatives are up to. With social networking sites, you are not bound by any geographical and cultural differences. You get to meet and know a variety of people whose interests are similar to your own. These sites are a window to different cultures and places.
The most glaring disadvantage of social networking sites is the risk of identity theft and fraud. The personal information of users can be used by dubious people for illegal activities. Information like the e-mail address, name, location, and age can be used to commit online crimes. Also, many people pretend to be someone else and prepare their online profiles with false information, so as to dupe unsuspecting users. So, if you do not know the person face to face then it will be very hard for you to find the real identity.

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We all know that social media facilitates open communication and enhancing information discovery and delivery. Everyone can find new people, meet their friends and communicate to their love ones all over the world. When promoting campaigns and ideas, it allows people from the different geographical location to express and share their views and meet in a single point as well as promoting global products.

You need to understand how social media works, when and how to use it and which channels to focus on depending on your end goal of using social media in order to get its full effects.

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Advantages:
1) Opportunity to connect with family and friends via a different medium
2) Create new friendships with people around the globe and learn more about life in other countries.
3) An alternative source of entertainment as well
Disadvantages:
1) A compromise of privacy ie: Facebook CEO believes that all information by users is Facebook's to make decisions regarding what and how to offer to 3rd parties.
2) potential with obsession of connecting via Social Networking and 3d relationships, connecting with people beyond a Social Network, suffering. Compromising or losing connecting in real life.
3) being lulled into a false sense of safety.

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Disadvantages of Social Media:The wrong online brand strategy could put you at a viral social disadvantage
and may even damage your reputation, i.e, when you make a mistake offline,
a few will know but when you make a mistake in front of hundreds or thousands of you online audience,
most of them will know!
Advantages of Social Media:When using social media for marketing products,
social media could be easily utilized to create cost effective strategies and campaigns that can create viral results.
Social media has the power to drive traffic to your website, blog, articles, etc.
Social media is able to bring people together, especially when promoting global products
or cause-related campaigns and ideas since it allows people from the different geographical location to meet
at a single point and express their views.

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Social media has not known just a platform for easy and simple advanced online marketing but it has become a revolution of our century. Many people are using different social networking sites and some have tried to capture its importance but they do not know about its advantages and disadvantages. The following are list of positive and negative effects of social media to users that need to consider.