what is the importance of advertising?

Advertising is a favorable representation of product to make consumers, customers and general public aware of the product. It lets the potential buyers, general public and end users to be aware and familiar with the brands, their goods and services. Before going on to the importance of advertising, we would have an introduction to advertising first. Advertising can be defined as a paid form of non – professional but encouraging, complimenting and positively favorable presentation of goods and services to a group of people by an identified sponsor. It does not include distribution of free samples or offering bonuses, these are sales promotion. In simplest words advertising is introduction, to consumers and general public, of services and goods. Many people think that advertising a product means to sell it. But real aim of advertising is to make general public and potential buyers, aware of goods, products and services available under a brand.

Advertising is of great importance in our world of competition. It is important for both seller and buyer. Even the government cannot do without it. First, of all, advertising introduces new products to general public. For example, the public come to know about useful new medicines for some diseases. We often learn about new machines for agriculture and industry for ads.
Secondly, advertising introduces different brands of same product. Advertisement tells about qualities of each brand and we can easily select. For example there are three different brands of bicycle produced by same company.Thirdly, government can very profitably advertise its schemes and policies. It can tell general public what it might do for good of nation.
Fourthly, it is through advertisements that we come to know of new service jobs. Qualified people apply for them and get adjusted in life.Fifthly, advertisement is a dependable and effective means of expanding education and of bringing students to educational institutions. Schools , colleges and universities advertise their classes, courses, and fees and attract students for admission.



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Advertising plays a very important role for any business. Advertising is very important because there are literally thousands of companies manufacturing the same thing and what differentiates their products from each other are the brand names not the actual product. Advertising creates competitive advantage by positioning the product in such a way that people want to buy it.
All this boils to down to the fact that when consumers have so much choice, why will they buy your product? Here advertising comes in to play that promotes the product in an way that people buy it.

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-Crucial for a launch or announcement.
-Source of revenue for publishers.
-Promotes goods, services, ideas and events.
-Helps in increasing the sales.
-Maximizes the profit of an advertiser.
-Creates consumer awareness.
-Educate society.
-Art, Science and Profession.
-Demands creativity.
-Element of marketing mix.
-Target oriented.
-Use persuasion for results.
-Demands monitoring of demand and supply.
- Builds brand's image.
- Generates employment.




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Advertising Helps Keep Prices Stable
Open newspaper inserts if you need a ham for an upcoming holiday and you'll see plenty of grocers beckoning your attention. Browse the Internet to find comparative costs for the exact brand of wine glasses you seek and choose the one that best fits your budget. Drive to a corner with three gas stations. Stores and brands continually compete for your dollars. Use this competition to keep your budget in line.

Advertising Helps People Find Jobs
Sure, networking is great and nothing can substitute for referrals, but imagine a world that's devoid of newspapers, Monster.com, CareerBuilder and employment sites on cable TV. In this shrinking world, it's possible to land a job in France via your laptop in Charlotte, North Carolina, making this one of the most positive benefits of consumer advertising.

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1. To promote your product or service more. Competition in the distribution of goods. Competing products or services. Or services of the same type. To overcome competition in the sale. Increase sales or increase market share. Expanding markets for goods or services is broader.
2. To review memory. Highlight a product or service that is in memory. Consumer forever.
3. To create the product or service in the mind of consumers.
4. To create a positive image and attitude in a good way with the manufacturer of the product or service.


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