what is the importance of setting sales objectives?

Many types of organizations use a standard approach to writing objectives. Their intent is to map out the businesses' goals. For example, many organizations write some version of SMART objectives, also called SMART goals, which are Specific, Measurable, Achievable, Results-focused and Timed. A small-business owner might write objectives in his first business plan, and then later adjust objectives to meet a changing strategy. A small business needs a purpose, a reason for existence that its workers understand. The business plan targets the delivery of at least one product or service to a specific market. Over time, the company may stay with the first product or service or shift its focus to new products or services. Companies can set goals in many areas. For example, the Staples StickK to It! Business Challenge encouraged small businesses to set goals for organization and higher productivity, greening the office, bettering the work environment, optimizing the bottom line, and employee development and marketing.

Setting sales goals is one of the most important responsibilities of a sales manager, and a valuable practice for individual salespeople. Formal sales training – such as a sales certificate program – can provide the knowledge you need to set goals that are actionable and achievable, yet aggressive enough to spur real growth.


Tawatchai003